Top 5 iOS Social Networking Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, WhatsApp Messenger maintained its popularity in Kenya with weekly downloads fluctuating between 4.3K and 9K. The app's weekly revenue hovered around $5 to $8, while active users consistently increased, peaking at approximately 2.7M by the end of December.

Telegram Messenger experienced a varied performance, with downloads climbing to 11.5K in early November before settling around 2.5K to 4.8K in subsequent weeks. Revenue saw minor fluctuations, starting at $471 and reaching $665. Active users displayed a slight increase from 286K to 294K over the quarter.

Threads showed a moderate download range, with numbers reaching 6.5K in mid-November, and active users increased from 55K to nearly 69K. Despite no revenue generation, the app maintained a steady user base.

Facebook saw weekly downloads mostly between 2.4K and 3.1K, with revenue peaking at $807 in early October. Active users remained stable around the 230K mark, showing consistent engagement throughout the quarter.

Messenger had a steady download rate ranging from 1.1K to 1.5K, and active users fluctuated slightly, ending the quarter at around 103K.

These insights, sourced from Sensor Tower, provide a snapshot of app performance in Kenya's social networking space on iOS. For more detailed analytics, visit Sensor Tower's platform.